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<channel>
	<title>DanikaLand</title>
	<link>http://www.danikalanders.com</link>
	<description>DanikaLand</description>
	<pubDate>Fri, 19 Aug 2011 09:02:23 +0000</pubDate>
	<generator>http://www.danikalanders.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Resumé</title>
		<link>http://danikalanders.com/Resume-1</link>
		<comments>http://danikalanders.com/following/danikalanders.com/Resume-1</comments>
		<pubDate>Fri, 19 Aug 2011 09:02:23 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1883844</guid>
		<description>Specialties

User interface design, information architecture, mobile design, web design, branding &#38; identity


Work Experience

Flavorize, Design Lead, January 2011 to present

Google, Inc., Information Architect Consultant, 2011
Designed the information architecture for new products on a large scale 

Densebrain, Inc., Co-Founder, Creative Director, August 2008 - December 2010
• Created the digital agency with tech partner Jonathan Glanz
• Successfully acquired numerous accounts including: P&#38;G brands and Estee Lauder brands
• Lead a team of designers creating dozens of mobile and web applications

National CineMedia, Art Director, April 2007 – December 2008
Graphic Design and Advertising for everything movie theater related including: 
package design, print material including DM, posters, 
sales meeting material, web design, power point design 


Awards &#38; Recognition

Wired Magazine: SitOrSquat featured in cover story of Feb ‘09 
Marathon: ran 26.2 miles in November 2006 while succeeding to raise $2500 for a charity for athletic programs in schools 
Print Critic: featured online in 2005 for outfits I created out of candy wrappers, caution tape, and plastic bags


Education

Bachelor of Fine Arts, Communicationc Design, 2004
Parsons School of Design


Loves

bicycles, cooking while listening to classic Brazilian music, 
playing chess and words with friends on my iphone, 
and getting back into tennis</description>
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	<item>
		<title>My Baby Registry</title>
		<link>http://danikalanders.com/My-Baby-Registry</link>
		<comments>http://danikalanders.com/following/danikalanders.com/My-Baby-Registry</comments>
		<pubDate>Fri, 19 Aug 2011 08:21:08 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone, blackberry, Facebook, AI, UX]]></category>

		<guid isPermaLink="false">1883745</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1883745/_0029_MBR_-wall.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883745/_0029_MBR_-wall_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883745/_0005_MBR_-products.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883745/_0005_MBR_-products_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883745/_0004_MBR_-coverflow-options.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883745/_0004_MBR_-coverflow-options_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883745/mbr_website_page_4.png" border="0" width="670" height="551" width_o="783" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883745/mbr_website_page_4_o.png" align="left" /&#62; 
A comprehensive digital registry &#38; community for mothers-to-be
 
Pampers approached us to develop a mobile networking solution for expecting mothers to consolidate tasks related to their pregnancy. We pooled our resources and designed a multi-tier web and mobile platform that is fully integrated to feature a registry for friends to follow, purchase items and share notes. This app is so clever, it also suggests products for individual babies based on size and weight as it tracks the progress of a mother's pregnancy.</description>
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	</item>
		
		
	<item>
		<title>Polamalooza</title>
		<link>http://danikalanders.com/Polamalooza</link>
		<comments>http://danikalanders.com/following/danikalanders.com/Polamalooza</comments>
		<pubDate>Fri, 19 Aug 2011 08:11:26 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone, android, blackberry, AI, UX]]></category>

		<guid isPermaLink="false">1883693</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1883693/_0000_polapalooza_-home_3.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883693/_0000_polapalooza_-home_3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883693/_0001_polapalooza_-playbook_2.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883693/_0001_polapalooza_-playbook_2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883693/_0003_polapalooza_-photo-generator_1.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883693/_0003_polapalooza_-photo-generator_1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883693/_0002_polapalooza_-prize-description_1.png" border="0" width="638" height="329" width_o="638" height_o="329" src_o="http://payload.cargocollective.com/1/3/112440/1883693/_0002_polapalooza_-prize-description_1_o.png" align="left" /&#62; 
Head &#38; Shoulders approached us at Densebrain 10 weeks before the start of the 2010 NFL season. They needed a mobile companion for their web-based campaign with Troy Polamalu, H&#38;S Polamalooza Sweepstakes that could be interactive and incorporate elements drawing both from the NFL and Head &#38; Shoulders products. The result was a fun and captivating gaming experience for users that followed the NFL Football season and that also provided useful tips for haircare. Seem like a wild combo? Using a simple, yet creative execution, I helped accumulate loads of users and great feedback from Troy Polamalu himself.</description>
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	</item>
		
		
	<item>
		<title>Manual mob</title>
		<link>http://danikalanders.com/Manual-mob</link>
		<comments>http://danikalanders.com/following/danikalanders.com/Manual-mob</comments>
		<pubDate>Fri, 19 Aug 2011 08:11:25 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone, iPad, web design, AI, UX]]></category>

		<guid isPermaLink="false">1883709</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1883709/_0028_manualmob_-manual-detail.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883709/_0028_manualmob_-manual-detail_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883709/_0027_manualmob_-manual-list.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883709/_0027_manualmob_-manual-list_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883709/manual_mob_website_page.png" border="0" width="670" height="551" width_o="783" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883709/manual_mob_website_page_o.png" align="left" /&#62; 

An exhaustive library of instruction manuals when you need them
 
Let Manual Mob exist as a cautionary tale to all who have an instruction manual for something: you're never going to see that thing again. With Manual Mob, the selling point is in its ease of use. With over 36,000 manuals to choose from for products manufactured by retailers as varied as Canon to IKEA, it's easy to imagine a mess of unwanted information and clunky search functions. Instead, we stripped down the interface of the application in order to provide a simplistic design to keep users focused, not frustrated.

Visit the Manual Mob website</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Flavorize</title>
		<link>http://danikalanders.com/Flavorize</link>
		<comments>http://danikalanders.com/following/danikalanders.com/Flavorize</comments>
		<pubDate>Fri, 19 Aug 2011 07:36:44 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">1883667</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1883667/_0022_Flavorize_-splash.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883667/_0022_Flavorize_-splash_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883667/_0023_Flavorize_-I-d-Eat-That.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883667/_0023_Flavorize_-I-d-Eat-That_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883667/_0024_Flavorize_-Browse.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883667/_0024_Flavorize_-Browse_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883667/_0025_Flavorize_-map.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883667/_0025_Flavorize_-map_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1883667/_0026_Flavorize_-search.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1883667/_0026_Flavorize_-search_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>NYC Mate</title>
		<link>http://danikalanders.com/NYC-Mate</link>
		<comments>http://danikalanders.com/following/danikalanders.com/NYC-Mate</comments>
		<pubDate>Fri, 08 Jul 2011 23:33:43 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone, UX design, graphic design, logo design]]></category>

		<guid isPermaLink="false">1703105</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1703105/_0018_nycmate_-splash.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703105/_0018_nycmate_-splash_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703105/_0020_nycmate_-view-station-Grand-Central.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703105/_0020_nycmate_-view-station-Grand-Central_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703105/_0018_nycmate_-splash.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703105/_0018_nycmate_-splash_o.png" align="left" /&#62; 
Complete guides to public transit (NYC as well and other major cities)

I collaborated on the innitial idea and launch of NYCMate while at Densebrain. I created the overall branding, app layout and design. Since then, the application has grown significantly! I never would have imagined sitting on the subway and seeing someone open up an app that i designed... It's a great feeling!</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>iGo Potty for Pull-Ups</title>
		<link>http://danikalanders.com/iGo-Potty-for-Pull-Ups</link>
		<comments>http://danikalanders.com/following/danikalanders.com/iGo-Potty-for-Pull-Ups</comments>
		<pubDate>Fri, 08 Jul 2011 23:13:27 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iPhone, illustration, UX design, Graphic Design]]></category>

		<guid isPermaLink="false">1703049</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0007_iGo-Potty_-Settings_11.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0007_iGo-Potty_-Settings_11_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0008_iGo-Potty_-choose-ringtone_10.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0008_iGo-Potty_-choose-ringtone_10_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0010_iGo-Potty_-potty-in-progress_9.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0010_iGo-Potty_-potty-in-progress_9_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0009_iGo-Potty_-patty-the-potty-calling_8.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0009_iGo-Potty_-patty-the-potty-calling_8_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0011_iGo-Potty_-rewards_7.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0011_iGo-Potty_-rewards_7_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0012_iGo-Potty_-what-comes-next__6.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0012_iGo-Potty_-what-comes-next__6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0014_iGo-Potty_-finger-fun_5.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0014_iGo-Potty_-finger-fun_5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0013_iGo-Potty_-what-sound__4.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0013_iGo-Potty_-what-sound__4_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0015_iGo-Potty_-potty-time_3.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0015_iGo-Potty_-potty-time_3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0017_iGo-Potty_-progress_2.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0017_iGo-Potty_-progress_2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1703049/_0016_iGo-Potty_-potty-now_1.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1703049/_0016_iGo-Potty_-potty-now_1_o.png" align="left" /&#62; 
In this piece, I worked with a copywriter to finalize the concept and feeling of the app. From there, created an app map and then wireframed the whole applications. Once complete, I used illustrations taken from my journal pages  and laid them out. The app soon started to come together with color and illustration. Finally, I used my voice where a voice over was necessary! :)</description>
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	</item>
		
		
	<item>
		<title>Always Period Tracker iPhone App</title>
		<link>http://danikalanders.com/Always-Period-Tracker-iPhone-App</link>
		<comments>http://danikalanders.com/following/danikalanders.com/Always-Period-Tracker-iPhone-App</comments>
		<pubDate>Fri, 08 Jul 2011 22:48:47 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[iphone, P&#38;G]]></category>

		<guid isPermaLink="false">1702968</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1702968/_0006_always_-edit.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1702968/_0006_always_-edit_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1702968/_0005_always_-calendar.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1702968/_0005_always_-calendar_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1702968/_0004_always_-passcode-lock.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1702968/_0004_always_-passcode-lock_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1702968/_0003_always_-news.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1702968/_0003_always_-news_o.png" align="left" /&#62; 
Working directly with the client, I took them through various versions of this application first starting with a detailed app map and then diving into several design iterations. I worked with the client's marketing and strategy specialists to create new ways to visualize and create a period tracker for an iPhone. </description>
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	</item>
		
		
	<item>
		<title>SitOrSquat</title>
		<link>http://danikalanders.com/SitOrSquat</link>
		<comments>http://danikalanders.com/following/danikalanders.com/SitOrSquat</comments>
		<pubDate>Wed, 18 May 2011 04:38:47 +0000</pubDate>

		<dc:creator>DanikaLand</dc:creator>
		
		<category><![CDATA[sitorsquat, iphone, android, blackberry, website, web design, AI, UX, Charmin, blog]]></category>

		<guid isPermaLink="false">1461644</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/112440/1461644/_0000_sitorsquat_-details.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1461644/_0000_sitorsquat_-details_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1461644/_0001_sitorsquat_-add-toilet.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1461644/_0001_sitorsquat_-add-toilet_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1461644/_0002_sitorsquat_-loading.png" border="0" width="326" height="644" width_o="326" height_o="644" src_o="http://payload.cargocollective.com/1/3/112440/1461644/_0002_sitorsquat_-loading_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/112440/1461644/sitorsquat_website.png" border="0" width="670" height="502" width_o="1023" height_o="767" src_o="http://payload.cargocollective.com/1/3/112440/1461644/sitorsquat_website_o.png" align="left" /&#62; 
SitOrSquat was my very first mobile application. I came up with the idea first as a blog with the intention of turning it into a full on application that everyone could use. I then partnered up with one of the smartest engineers I could have found and together, we put together an iPhone app, blackberry app, android app and website before most people knew what a mobile app really meant. 

Visit SitOrSquat online</description>
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